Toby Pederson

Photographer | Director

A graduate of Art Center College of Design, Toby has been working professionally ever since. Elegant and precision are qualities that not only arrest the eye, but fully engage the viewer, and have made him one of the most sought after product photographers working today. For over fifteen years, he has brought his expertise, collaborative demeanor and signature style to some of advertising's biggest campaigns, including those for Apple, Google, Motorola, Sony, HTC, and Pioneer to name just a few. Toby's look is very clean with a contemporary edge. Passionate about lighting, he is known for a refined, highly rendered style rich in subtlety and detail; it’s made him a “go to guy” for high end product photography. Toby lives in Los Angeles with his family. His studio, Barcode is located at the historic Helms Bakery complex in Culver City. ‍