Seb Michel
Photographer | Director
Seb Michel is a Swiss photographer & director born in 1976.
An artist mother and film director father, Seb Michel was introduced early on to the world of photography. After spending his teenage years to experiment with his first camera - a Nikon FM2, a gift from his father at the age of 12 - Seb starts a photography apprenticeship dual course in a photostudio in Geneva with photographer Thierry Bourdeille and at CEPV photography school in Vevey.
Upon graduating, he joins LE STUDIO PRODUCTION in 2001 as a freelance photographer in Geneva where he earns his stripes as a young fashion and beauty photographer. After a decade of collaborations with global agencies, Publicis, Havas, Young & Rubicam, and Saatchi & Saatchi, Seb established his own company in 2008 with a focus on luxury fashion, still life, motion and art direction.
In 2012, Seb Michel launched his studio in Lausanne and focussed into Luxury - Jewelry and Watches campaigns, where he works with a close-knit team.
Over the years, Seb has worked with some of the worlds most recognised luxury brands and magazines : Adler, Baume & Mercier, Bilan Luxes, Cellcosmet, Chopard, Encore!, Jaeger LeCoultre, Longines, L'Officiel, Logitech, L’Oréal, Le Temps, Parmigiani Fleurier, Pierre Deroche, Swatch, Scott, Vacheron Constantin, Valmont Cosmetics, Wella.
Meanwhile, his desire to develop a personal artistic body of work grew stronger, leading him to create a series of personal projects defined by a minimalist approach and a constant questioning of his surroundings and human relationships.
Seb’s aesthetic effortlessly reflects his love of light and his continuous pursuit of emotionally driven images, whether in his WATCHES, JEWERLY, FASHION, BEAUTY, FILM, or his personal ART PROJECTS.
Genre
Product
Still Life
Tabletop
Beauty
Jewelry
Watches
Perfume
Motion
Location
Blonay - Saint-Légier, Switzerland
Clients
ADLER JEWELRY,
BAUME & MERCIER,
BCV BANK,
BILAN LUXES
BOMBERG
CELLCOSMET
CHOPARD
CITROËN
JAEGER LECOULTRE
LOMBARD ODIER DARIER HENTSCH PRIVATE BANKING
LONGINES
LE TEMPS
L’OFFICIEL SWITZERLAND
L’ORÉAL
MURPHY & NYE
MIDO WATCHES
THOMAS FRIEDEN JEWELRY
PARMIGIANI FLEURIER
PIERRE DEROCHЕ
RAIFFEISEN BANK
SCOTT
SOKOLOV JEWELRY
STIHL
SWATCH
SWISSQUOTE BANK
TGV LYRIA
VACHERON CONSTANTIN
VOLTAREN
WELLA
AREA DESIGN
BIP REDCELL
BURSON COHN & WOLFE
CREATIVES
DLEA (ITALY)
EMAKINA
GAULTIER COLLETTE
G MARKETING
GNETIK MEDIA DESIGN
HAVAS WORLDWIDE
HYMN DESIGN
M&C SAATCHI
MOSER DESIGN
PUBLICIS
SAATCHI & SAATCHI
TBWA
TRIO
Ad Agencies
Awards
2026
ANNA, NOMINEE IN PORTRAIT CATEGORY AT MONOVISIONS BLACK & WHITE PHOTOGRAPHY AWARDS2025
BENEATH A BOREAL BREATH, NOMINEE IN FINE ART CATEGORY AT THE 18TH ANNUAL INTERNATIONAL COLOR AWARDS2024
ABYSSAL, HONORABLE MENTION IN ABSTRACT CATEGORY AT THE 17TH ANNUAL INTERNATIONAL COLOR AWARDS2023
VIVID HERBARIUM #1_3_C, NOMINEE IN STILL LIFE CATEGORY AT THE 16TH ANNUAL INTERNATIONAL COLOR AWARDS2023
ANNA, NOMINEE IN PORTRAIT PROFESSIONAL CATEGORY AT THE REFОCUS AWARDS2022
ELMNTS • WATER ICE #17, NOMINEE IN STILL LIFE CATEGORY AT THE 15TH ANNUAL INTERNATIONAL COLOR AWARDS2021
SARAH, HONORABLE MENTION IN NUDE CATEGORY AT THE 14TH ANNUAL INTERNATIONAL COLOR AWARDS2020
BODYCOLOR 01, NOMINEE IN NUDE CATEGORY AT THE 13TH ANNUAL INTERNATIONAL COLOR AWARDS2019
RED, HONORABLE MENTION IN FASHION CATEGORY AT THE 12TH ANNUAL INTERNATIONAL COLOR AWARDS2018
AQUASPLASH, NOMINEE IN FASHION CATEGORY AT THE 11TH ANNUAL INTERNATIONAL COLOR AWARDS2018
BLACK SWAN, NOMINEE IN FASHION CATEGORY AT THE 11TH ANNUAL INTERNATIONAL COLOR AWARDS2017
ALREADY GONE, HONORABLE MENTION IN FASHION CATEGORY AT THE 12TH ANNUAL BLACK & WHITE SPIDER AWARDS2017
ANOUK, NOMINEE IN FASHION CATEGORY AT THE 12TH ANNUAL BLACK & WHITE SPIDER AWARDS2016
RE-BIRTH SERIES, SILVER IN FINE ART – NUDES CATEGORY AT THE ONE EYELAND PHOTOGRAPHY AWARDS2016
RE-BIRTH SERIES, SILVER IN CONCEPTUAL CATEGORY AT THE ONE EYELAND PHOTOGRAPHY AWARDS
Exhibitions
2026
PHOTOBASEL 2026, WITH MONIKA WERTHEIMER GALLERY, COLLECTIVE EXHIBITION, BASEL2026
GALERIE MONIKA WERTHEIMER, SOLO EXHIBITION VIVID HERBARIUM, OBERWIL, BASEL2024
MURS PORTEURS, SOLO EXHIBITION, BATIPLUS PUIDOUX, CURATED BY NATHALIE HECKER2024
MURS PORTEURS, BEAUTY IS A POINT OF VIEW, EA ARCHITECTES MORGES, CURATED BY NATHALIE HECKER2023
PHOTO BASEL 2023, WITH MONIKA WERTHEIMER GALLERY, COLLECTIVE EXHIBITION, BASEL2023
GALERIE MONIKA WERTHEIMER, 100 AUSSTELLUNGEN, COLLECTIVE EXHIBITION, OBERWIL, BASEL2022
GALERIE MONIKA WERTHEIMER, SOLO EXHIBITION TEXTURE_#20, OBERWIL, BASEL2021
PHOTOSHWEIZ, WITH PART OF THE SERIES: ELMNTS • WATER ICE, COLLECTIVE EXHIBITION, ZÜRICH2020
PHOTOSHWEIZ, WITH PART OF THE SERIES: BEAUTY IS A POINT OF VIEW •, COLLECTIVE EXHIBITION, ZÜRICH
Collection
ART COLLECTION OF F. HOFFMANN LA ROCHE AG, BASEL


























