Seb Michel

Photographer | Director

Seb Michel is a Swiss photographer & director born in 1976.

An artist mother and film director father, Seb Michel was introduced early on to the world of photography. After spending his teenage years to experiment with his first camera - a Nikon FM2, a gift from his father at the age of 12 - Seb starts a photography apprenticeship dual course in a photostudio in Geneva with photographer Thierry Bourdeille and at CEPV photography school in Vevey.

Upon graduating, he joins LE STUDIO PRODUCTION in 2001 as a freelance photographer in Geneva where he earns his stripes as a young fashion and beauty photographer. After a decade of collaborations with global agencies, Publicis, Havas, Young & Rubicam, and Saatchi & Saatchi, Seb established his own company in 2008 with a focus on luxury fashion, still life, motion and art direction.

In 2012, Seb Michel launched his studio in Lausanne and focussed into Luxury - Jewelry and Watches campaigns, where he works with a close-knit team.

Over the years, Seb has worked with some of the worlds most recognised luxury brands and magazines : Adler, Baume & Mercier, Bilan Luxes, Cellcosmet, Chopard, Encore!, Jaeger LeCoultre, Longines, L'Officiel, Logitech, L’Oréal, Le Temps, Parmigiani Fleurier, Pierre Deroche, Swatch, Scott, Vacheron Constantin, Valmont Cosmetics, Wella.

Meanwhile, his desire to develop a personal artistic body of work grew stronger, leading him to create a series of personal projects defined by a minimalist approach and a constant questioning of his surroundings and human relationships.

Seb’s aesthetic effortlessly reflects his love of light and his continuous pursuit of emotionally driven images, whether in his WATCHES, JEWERLY, FASHION, BEAUTY, FILM, or his personal ART PROJECTS.

Genre

  • Product

  • Still Life

  • Tabletop

  • Beauty

  • Jewelry

  • Watches

  • Perfume

  • Motion

Location

  • Blonay - Saint-Légier, Switzerland

Clients

  • ADLER JEWELRY,

  • BAUME & MERCIER,

  • BCV BANK,

  • BILAN LUXES

  • BOMBERG

  • CELLCOSMET

  • CHOPARD

  • CITROËN

  • JAEGER LECOULTRE

  • LOMBARD ODIER DARIER HENTSCH PRIVATE BANKING

  • LONGINES

  • LE TEMPS

  • L’OFFICIEL SWITZERLAND

  • L’ORÉAL

  • MURPHY & NYE

  • MIDO WATCHES

  • THOMAS FRIEDEN JEWELRY

  • PARMIGIANI FLEURIER

  • PIERRE DEROCHЕ

  • RAIFFEISEN BANK

  • SCOTT

  • SOKOLOV JEWELRY

  • STIHL

  • SWATCH

  • SWISSQUOTE BANK

  • TGV LYRIA

  • VACHERON CONSTANTIN

  • VOLTAREN

  • WELLA

  • AREA DESIGN

  • BIP REDCELL

  • BURSON COHN & WOLFE

  • CREATIVES

  • DLEA (ITALY)

  • EMAKINA

  • GAULTIER COLLETTE

  • G MARKETING

  • GNETIK MEDIA DESIGN

  • HAVAS WORLDWIDE

  • HYMN DESIGN

  • M&C SAATCHI

  • MOSER DESIGN

  • PUBLICIS

  • SAATCHI & SAATCHI

  • TBWA

  • TRIO

Ad Agencies

Awards

  1. 2026
    ANNA, NOMINEE IN PORTRAIT CATEGORY AT MONOVISIONS BLACK & WHITE PHOTOGRAPHY AWARDS

  2. 2025
    BENEATH A BOREAL BREATH, NOMINEE IN FINE ART CATEGORY AT THE 18TH ANNUAL INTERNATIONAL COLOR AWARDS

  3. 2024
    ABYSSAL, HONORABLE MENTION IN ABSTRACT CATEGORY AT THE 17TH ANNUAL INTERNATIONAL COLOR AWARDS

  4. 2023
    VIVID HERBARIUM #1_3_C, NOMINEE IN STILL LIFE CATEGORY AT THE 16TH ANNUAL INTERNATIONAL COLOR AWARDS

  5. 2023
    ANNA, NOMINEE IN PORTRAIT PROFESSIONAL CATEGORY AT THE REFОCUS AWARDS

  6. 2022
    ELMNTS • WATER ICE #17, NOMINEE IN STILL LIFE CATEGORY AT THE 15TH ANNUAL INTERNATIONAL COLOR AWARDS

  7. 2021
    SARAH, HONORABLE MENTION IN NUDE CATEGORY AT THE 14TH ANNUAL INTERNATIONAL COLOR AWARDS

  8. 2020
    BODYCOLOR 01, NOMINEE IN NUDE CATEGORY AT THE 13TH ANNUAL INTERNATIONAL COLOR AWARDS

  9. 2019
    RED, HONORABLE MENTION IN FASHION CATEGORY AT THE 12TH ANNUAL INTERNATIONAL COLOR AWARDS

  10. 2018
    AQUASPLASH, NOMINEE IN FASHION CATEGORY AT THE 11TH ANNUAL INTERNATIONAL COLOR AWARDS

  11. 2018
    BLACK SWAN, NOMINEE IN FASHION CATEGORY AT THE 11TH ANNUAL INTERNATIONAL COLOR AWARDS

  12. 2017
    ALREADY GONE, HONORABLE MENTION IN FASHION CATEGORY AT THE 12TH ANNUAL BLACK & WHITE SPIDER AWARDS

  13. 2017
    ANOUK, NOMINEE IN FASHION CATEGORY AT THE 12TH ANNUAL BLACK & WHITE SPIDER AWARDS

  14. 2016
    RE-BIRTH SERIES, SILVER IN FINE ART – NUDES CATEGORY AT THE ONE EYELAND PHOTOGRAPHY AWARDS

  15. 2016
    RE-BIRTH SERIES, SILVER IN CONCEPTUAL CATEGORY AT THE ONE EYELAND PHOTOGRAPHY AWARDS

Exhibitions

  1. 2026
    PHOTOBASEL 2026, WITH MONIKA WERTHEIMER GALLERY, COLLECTIVE EXHIBITION, BASEL

  2. 2026
    GALERIE MONIKA WERTHEIMER, SOLO EXHIBITION VIVID HERBARIUM, OBERWIL, BASEL

  3. 2024
    MURS PORTEURS, SOLO EXHIBITION, BATIPLUS PUIDOUX, CURATED BY NATHALIE HECKER

  4. 2024
    MURS PORTEURS, BEAUTY IS A POINT OF VIEW, EA ARCHITECTES MORGES, CURATED BY NATHALIE HECKER

  5. 2023
    PHOTO BASEL 2023, WITH MONIKA WERTHEIMER GALLERY, COLLECTIVE EXHIBITION, BASEL

  6. 2023
    GALERIE MONIKA WERTHEIMER, 100 AUSSTELLUNGEN, COLLECTIVE EXHIBITION, OBERWIL, BASEL

  7. 2022
    GALERIE MONIKA WERTHEIMER, SOLO EXHIBITION TEXTURE_#20, OBERWIL, BASEL

  8. 2021
    PHOTOSHWEIZ, WITH PART OF THE SERIES: ELMNTS • WATER ICE, COLLECTIVE EXHIBITION, ZÜRICH

  9. 2020
    PHOTOSHWEIZ, WITH PART OF THE SERIES: BEAUTY IS A POINT OF VIEW •, COLLECTIVE EXHIBITION, ZÜRICH

Collection

  • ART COLLECTION OF F. HOFFMANN LA ROCHE AG, BASEL

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